The Power House is thrilled to unveil a brand spanking new logo for our business.
We have grown a lot over the past five years, and were ready for a fresh look that represented where we are now as a company and where we are headed in the future.
With the awesome addition of CrossFit St. Louis Park into our community, we wanted to create a visual statement that encompassed both our communities in St. Paul and Minneapolis, our work in the corporate and medical health spaces, and our sports-specific training. A tall order, but we love the result! Thanks to Mara Jackson for her design talents.
The pyramid is a major inspiration to The Power House philosophy and process of training. We regularly call upon Maslow’s hierarchy of needs, CrossFit’s theoretical hierarchy of athletic development, and our own internal Proven Process, which our coaches use as their guide to coach the best possible training sessions each day. We love that the new logo brings forth the imagery of the pyramid, along with our trademark colors, to inspire continuous athletic and personal development. With a pyramid, you can only be as tall and solid as your base is wide. For us, that base is your foundation, looking at your daily habits and consistency in your workouts and quality of movements. Once your base is strong, you can begin the journey towards self actualization as an athlete and good human. It is always our goal to support our members along their unique journey of winning their lives.
We hope you love the new look, and start repping it around town! Pick up a new shirt, grab some stickers, and slap on a temporary tattoo. Thanks for your continued support and #winyourlife